CHANGES TO THIS POLICY
SECTION 1 - WHAT DO WE DO WITH YOUR INFORMATION?
You may visit the Site as a guest, without providing any personal information to us. However, you may be required to provide personal information to us in order to take advantage of certain services and promotions offered via the Site. We may collect any personal information that you voluntarily provide to us in connection with your use of the Site, including but not limited to in connection with your:
- participation in any online contest, sweepstakes or other promotions we might offer;
- making purchases from our online store;
- submission of questions or comments to us via the Site;
- use of the Site to transmit any User Content, including but not limited to participation in any e-mail services, message boards or chat rooms we may establish;
- inclusion in our online newsletter program;
- registration as a registered user of the Site; and
SECTION 2 - CONSENT
When you voluntarily provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at email@example.com or mailing us at:
8540 Sawgrass Drive Lone Tree Colorado US 80124
SECTION 3 - DISCLOSURE
OUR USE AND DISCLOSURE OF YOUR PERSONAL INFORMATION
We use the personal information that you voluntarily provide to us in order to fulfill the purpose for which you provided the information to us (e.g., in order to respond to your questions, to fulfill orders for products purchased via the Site, to award prizes pursuant to contests entered via the Site, etc.). We also use your contact information to send you information, advertising and promotional materials about Trendy Pet and our products, services and upcoming events, if you request us to do so.
We use the demographic and lifestyle-related information that you voluntarily provide to us in order to improve the content of the Site. We may also use this information to tailor your experience at the Site, showing you content, and to send you information, advertising and promotional materials about Trendy Pet and our products, services and upcoming events that we think might be of interest to you.
We use the financial information that you voluntarily provide to us solely to bill you for products you have ordered via the Site and donations to Trendy Pet, you have made via the Site.
We may disclose aggregate non-personally identifiable information about users of our Site to advertisers and other third parties. For example, we may disclose to any third party that X% of Site users are male, Y% of Site users reside in Colorado, etc. Our disclosure of aggregate information does not permit the recipient of such data to identify or contact any individual user of the Site.
Finally, we may use and disclose your personal information: (a) as is required by law; (b) to comply with legal process; (c) to investigate claims with respect to use of the Site; (d) as is reasonably necessary to enforce the terms of the Agreement; and (d) as is reasonably necessary to protect the interests, rights or property of Trendy Pet or others.
SECTION 4 - SHOPIFY
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement here.
SECTION 5 - THIRD-PARTY SERVICES
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
Our store uses Google Analytics to help us learn about who visits our site and what pages are being looked at
SECTION 6 – USE OF IP ADDRESES
An IP address is a number that is automatically assigned to your computer whenever you're surfing the web. Web servers, the big computers that "serve up" web pages, automatically identify your computer by its IP address.
When a user accesses web pages on our Site, our servers automatically log the user's IP address. Trendy Pet uses IP addresses for purposes of system administration, auditing the use of the Site, and reporting aggregate information with respect to Site users to third parties. We do not normally link IP addresses to any information that personally identifies the user, meaning that the user remains anonymous to us. However, we will use IP addresses to determine the identity of a specific user: (a) as is required by law; (b) to comply with legal process; (c) to investigate claims with respect to use of the Site; (d) as is reasonably necessary to enforce the terms of the Agreement; and (d) as is reasonably necessary to protect the interests, rights or property of Trendy Pet, its member organizations or others.
SECTION 7 - SECURITY
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
SECTION 8 - COOKIES
Cookies, by themselves, do not tell us your e-mail address or other personally identifiable information. However, if you choose to provide personally identifiable information about yourself to us via the Site, for example, by registering as a registered user of the Site, this personal information may be linked to the data stored in a cookie.
Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent to you. However, please be aware that some parts of the Site will not function properly or may be considerably slower if you refuse to accept cookies. For example, without cookies, you may have difficulty completing shopping transactions or entering contests.
As you will see, third parties such as our partners display logos and advertisements on the Site. These advertisements may contain cookies. The use of advertising cookies sent by third party servers is standard in the Internet industry. Trendy Pet does not control, or have any responsibility with respect to, these third party cookies.
SECTION 9 - AGE OF CONSENT
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
Site users who are the age of maturity or older may OPT-OUT of:
- receiving mail, e-mail and/or phone calls from Trendy Pet with respect to our products, services and upcoming events;
- receiving information, advertising and promotional materials from third parties via mail.
You may OPT-OUT of any such use of your personal information by:
- with respect to personal information you have provided in connection with a purchase from our online store, following the OPT-OUT procedures identified in, or linked to, your order form.
QUESTIONS AND CONTACT INFORMATION
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at firstname.lastname@example.org or by mail at
[Re: Privacy Compliance Officer]
8540 Sawgrass Drive Lone Tree Colorado US 80124