Privacy Policy

Trendy Pet, LLC. has created this Privacy Policy to disclose our online information practices and the choices you can make about the way your personal information is collected and used at the Site. This Privacy Policy is incorporated into, and a part of, the Terms of Use Agreement for the Site (the "Agreement"). Capitalized terms used herein without definition shall have the meanings assigned to such terms in the Agreement. As used in this Agreement, the terms "we" and "our" refer to Trendy Pet, LLC and its affiliates.

CHANGES TO THIS POLICY

We reserve the right, at our discretion, to change, modify, add or remove portions of this Privacy Policy at any time. Such changes, revisions or modifications will be effective immediately upon notice to you, which may be given by any means including, without limitation, via posting on the Site. If the changes are significant, we will provide a more prominent notice. Each version has an effective date listed at the top of the policy. Your continued use of the Site after such notice will be deemed to constitute acceptance of such changes, revisions or modifications. Please check this Privacy Policy periodically for changes.

SECTION 1 - WHAT DO WE DO WITH YOUR INFORMATION?

For purposes of this Privacy Policy, "personal information" means any individually identifiable information about a user of our Site including, but not limited to, your name, contact information (such as your mailing address and e-mail address), demographic information (such as your date of birth and income level), lifestyle-related information (such as your hobbies and interests), and financial information (such as your credit card number).

You may visit the Site as a guest, without providing any personal information to us. However, you may be required to provide personal information to us in order to take advantage of certain services and promotions offered via the Site. We may collect any personal information that you voluntarily provide to us in connection with your use of the Site, including but not limited to in connection with your:

  • participation in any online contest, sweepstakes or other promotions we might offer;
  • making purchases from our online store;
  • submission of questions or comments to us via the Site;
  • use of the Site to transmit any User Content, including but not limited to participation in any e-mail services, message boards or chat rooms we may establish;
  • inclusion in our online newsletter program;
  • registration as a registered user of the Site; and
  • donations.

SECTION 2 - CONSENT
When you voluntarily provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at info@trendypet.com or mailing us at:
Trendy Pet
8540 Sawgrass Drive Lone Tree Colorado US 80124

SECTION 3 - DISCLOSURE

OUR USE AND DISCLOSURE OF YOUR PERSONAL INFORMATION

We use the personal information that you voluntarily provide to us in order to fulfill the purpose for which you provided the information to us (e.g., in order to respond to your questions, to fulfill orders for products purchased via the Site, to award prizes pursuant to contests entered via the Site, etc.). We also use your contact information to send you information, advertising and promotional materials about Trendy Pet and our products, services and upcoming events, if you request us to do so.

We use the demographic and lifestyle-related information that you voluntarily provide to us in order to improve the content of the Site. We may also use this information to tailor your experience at the Site, showing you content, and to send you information, advertising and promotional materials about Trendy Pet and our products, services and upcoming events that we think might be of interest to you.

We use the financial information that you voluntarily provide to us solely to bill you for products you have ordered via the Site and donations to Trendy Pet, you have made via the Site.

As is explained in the Agreement, the term "Site" refers to several web sites owned by Trendy Pet. We may disclose personal information that you provide to us via any one of the Sites with our other Sites. We may also disclose any personal information that you provide to us to any of our member organizations, who may use such personal information solely in accordance with the terms of this Privacy Policy.

We will not disclose any personal information that you provide to us to any unaffiliated third party, except in accordance with this Privacy Policy or with your consent. We may disclose any personal information that you provide to us to our service providers with respect to the Site, provided that such service providers have agreed to only use such personal information to the extent necessary to perform services on behalf of Trendy Pet. We do not normally disclose any personal information that you provide to us to Trendy Pet’s partners, sponsors, suppliers or other unaffiliated third parties. However, we reserve the right to disclose personal information that you provide to us to unaffiliated third parties that have agreed in writing to use your personal information only in accordance with the terms of this Privacy Policy. These unaffiliated third parties MAY use your personal information to send you information, advertising and promotional materials about their companies via mail, unless you OPT-OUT of receiving such third party materials. These unaffiliated third parties MAY NOT contact you via e-mail unless you OPT-IN to receiving such third party materials. To exercise your right to OPT-OUT of or OPT-IN to receiving such materials, please see the OPT-OUT/OPT-IN PROCEDURES section of this Privacy Policy.

We may disclose aggregate non-personally identifiable information about users of our Site to advertisers and other third parties. For example, we may disclose to any third party that X% of Site users are male, Y% of Site users reside in Colorado, etc. Our disclosure of aggregate information does not permit the recipient of such data to identify or contact any individual user of the Site.

Finally, we may use and disclose your personal information: (a) as is required by law; (b) to comply with legal process; (c) to investigate claims with respect to use of the Site; (d) as is reasonably necessary to enforce the terms of the Agreement; and (d) as is reasonably necessary to protect the interests, rights or property of Trendy Pet or others.

We understand that some of your personal information may change over time, or that you may later desire that we no longer use or disclose personal information that you previously provided to us. You can either: (x) edit your personal information on the Site; (y) follow the instructions in our e-mail newsletter to make changes or remove yourself from our mailing list; or (z) contact us pursuant to the procedures specified in the CONTACTING US section of this Privacy Policy.

SECTION 4 - SHOPIFY
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
Payment:
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement here.

SECTION 5 - THIRD-PARTY SERVICES

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Links
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
Google analytics:
Our store uses Google Analytics to help us learn about who visits our site and what pages are being looked at

SECTION 6 –  USE OF IP ADDRESES
An IP address is a number that is automatically assigned to your computer whenever you're surfing the web. Web servers, the big computers that "serve up" web pages, automatically identify your computer by its IP address.

When a user accesses web pages on our Site, our servers automatically log the user's IP address. Trendy Pet uses IP addresses for purposes of system administration, auditing the use of the Site, and reporting aggregate information with respect to Site users to third parties. We do not normally link IP addresses to any information that personally identifies the user, meaning that the user remains anonymous to us. However, we will use IP addresses to determine the identity of a specific user: (a) as is required by law; (b) to comply with legal process; (c) to investigate claims with respect to use of the Site; (d) as is reasonably necessary to enforce the terms of the Agreement; and (d) as is reasonably necessary to protect the interests, rights or property of Trendy Pet, its member organizations or others.

SECTION 7 - SECURITY

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

SECTION 8 - COOKIES
To enhance your experience with the Site, many of our web pages use "cookies." Cookies are text files we place in your computer's browser to save information. We use cookies to understand Site usage and to improve the content and offerings on the Site. For example, we may use cookies to personalize your experience at the Site (e.g., to recognize you by name when you return to the Site), save your password in password-protected areas, and enable you to use shopping carts on the Site. We never save your financial information in cookies. By showing how and when users use the Site, cookies help us see which areas are popular and which are not.

Cookies, by themselves, do not tell us your e-mail address or other personally identifiable information. However, if you choose to provide personally identifiable information about yourself to us via the Site, for example, by registering as a registered user of the Site, this personal information may be linked to the data stored in a cookie.

Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent to you. However, please be aware that some parts of the Site will not function properly or may be considerably slower if you refuse to accept cookies. For example, without cookies, you may have difficulty completing shopping transactions or entering contests.

As you will see, third parties such as our partners display logos and advertisements on the Site. These advertisements may contain cookies. The use of advertising cookies sent by third party servers is standard in the Internet industry. Trendy Pet does not control, or have any responsibility with respect to, these third party cookies.

SECTION 9 - AGE OF CONSENT

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

OPT-OUT/OPT-IN PROCEDURES

Site users who are the age of maturity or older may OPT-OUT of:

  • receiving mail, e-mail and/or phone calls from Trendy Pet with respect to our products, services and upcoming events;
  • receiving information, advertising and promotional materials from third parties via mail.

You may OPT-OUT of any such use of your personal information by:

  • using one of the methods described in the CONTACTING US section of this Privacy Policy; or
  • with respect to personal information you have provided in connection with a purchase from our online store, following the OPT-OUT procedures identified in, or linked to, your order form.

Site users who are the age of maturity or older may OPT-IN to receiving information, advertising and promotional materials from third parties via e-mail by using one of the methods described in the CONTACTING US section of this Privacy Policy.



QUESTIONS AND CONTACT INFORMATION

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at hello@tracysailors.com or by mail at
Trendy Pet
[Re: Privacy Compliance Officer]
8540 Sawgrass Drive Lone Tree Colorado US 80124